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Mobile Marketing

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Technology
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a person holding a jar with money in it

A start up in the Mobile sector: can one succeed without an investor?

Can we do without investors? Don’t stop at fundraising! Think about the development of your digital product first.
750
a person with a mobile phone watching his uber ride

Uberization: taking on the egg or the chicken challenge

How to successfully ubesise a market? Discover 3 techniques that will allow you to meet the challenge of the chicken and the egg!
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men in a meeting room

A new service: user acquisition

In 2017, Appstud developed a new area of expertise related to user acquisition and retention. The objective? To help our clients grow their community!
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a person who pays at the cash desk

Mobile phones serve the in-store customer experience

How can you make mobile work for the customer experience in shop? We answer you in this complete and detailed article.
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two men who working with computers

Boost your start-up valuation via a mobile app

How to boost your start-up? Designing a mobile application remains the most effective way to spread quickly. We explain why here!
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people in meetings who exchange

Lean Mobile Strategy: Asking the Right Questions

Are you familiar with the Agile Lean strategy? In a company, this strategy maximises customer value while minimising waste and reducing costs.
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a woman who pays for a service by credit card

Beacons and Customer Relationship

Do you all know about beacons? Beacons are revolutionising the consumer experience and the way retailers approach physical retail outlets.
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books placed on top of each other

UX the Key to Mobile App Success

Did you know that UX is the key to the success of mobile apps? We tell you all about it in this complete and detailed article!
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a person is writing on a board

Mobile Innovation: Don’t listen to customers

Why not listen to your future customers when designing your mobile app? It’s not that the customer doesn’t know anything, it’s just that they don’t always know what’s best for them
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men that are talking in their offices

How to well defined a Mobile project ?

Poor evaluation of a project is one of the causes of its failure. Why is this? How can it be avoided? Find out in our article!
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a man who answers the phone

Make your app a success : 7 mistakes to avoid

Do you have a mobile application project? And you are planning to launch it soon? Discover the 7 mistakes to avoid before you launch!
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letters are forming the word SEO

Appstore SEO: 10 best practices.

Learn how to best optimize the SEO of your mobile applications in the stores.
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computers on a table

Measuring mobile performance

Did you know that one of the reasons why a mobile campaign may not achieve its highest goals is the late implementation of metrics tracking? Discover our advice
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a person with a virtual helmet

Bridging the Gap Between the Real World and the Virtual One Through Mobiles

How to bridge the gap between the real world & the virtual one through mobiles? Discover how Comptoir des Cotonniers did it!
688
a rubikcubs, a phone and a computer on a desk

Tour operators, Think mobile !

There are an average of 26 applications on each person’s mobile device and among these devices there is at least one travel-related application.
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a computer turned on to encrypted data

Marketers, Get Your Application into the Top-10 in Stores. Free!

How to get your mobile app into the top 10 stores, for free? This exclusive article gives you all the keys to get there!
643
computer, phone, touchscreen tablet on the table

Responsive Design and Cookies: Limits?

What are the limits of Responsive Design and Cookies? For example for an e-commerce site or a marketplace. Find out in this article!
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a person reads a magasine

What’s Going to Hold Back Marketers in 2014?

Do you work in marketing? The marketing profession is evolving very quickly. The consumer has changed. Find out how to deal with this evolution
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